Lifestyles
Henly new Texas 4-H communications, marketing specialist
By Paul Schattenberg, Texas A&M
Jul 11, 2018
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College Station – Callie Henly is the new marketing and communications specialist for the Texas 4-H Youth Development Program and Texas 4-H Foundation.

Henly, who began her new position July 3, is located at the Texas A&M AgriLife Extension Service south campus of Texas A&M University in College Station.

“Callie was chosen for this position because of her experience and proven ability to coordinate marketing and communication efforts for the 4-H livestock program,” said Dr. Courtney Dodd, AgriLife Extension assistant agency director and Texas 4-H Youth Development Program leader, College Station. “She will now expand those efforts to the entire 4-H Youth Development Program.”

Dodd said Henly also has experience in social media promotion, photography, video production, online video course development and writing.

Some of Henly’s major responsibilities will be to coordinate all social media efforts for the Texas 4-H program and Texas 4-H Foundation; assist in developing and implementing the 4-H program’s overall marketing and communications plan, including National 4-H Week promotion; design, create and deliver marketing materials supporting the Texas program; and work with program faculty and staff to market 4-H events and share program impacts.

Additional duties will include developing an annual report under the guidance of the state 4-H program leader and foundation executive director; assisting with preparing proposals, presentations, photographs, data and brochures; and collaborating with National 4-H Council on Texas’ participation in marketing campaigns.

Henly earned a bachelor’s degree in agricultural communications and journalism from Texas A&M.

“As a former 4-H youth, I am excited to continue my journey with Texas 4-H and assist in sharing the impact this program can have on youth and their families,” Henly said. “I hope to help 4-H faculty and volunteers across the state in promoting their programs, and better highlight alumni, opportunities and events.”

Henly was previously a graduate assistant under Dr. Chris Skaggs, associate dean in Texas A&M’s College of Agriculture and Life Sciences, and taught two Introduction to Animal Science labs, plus researching and writing a youth livestock project thesis.

She has also been a graduate student employee with Texas 4-H in the youth livestock and agriculture program, where she served as a social media coordinator, provided graphic design of promotional materials, coordinated photography, videography and communications efforts, and assisted in coordinating Texas 4-H Ambassador program activities.

Henly was also a student employee in AgriLife Extension’s Office of Emergency Management Systems, where she created online video trainings with voice recordings, wrote proposals for upcoming programs and funding, and created captions and images for social media posts.

Prior to that, she was a summer intern at KBTX-Channel 3 in College Station, where she assisted in producing shows and developed her own news packages. She has also served as an intern with the Houston Livestock Show and Rodeo and San Antonio Livestock Show and Rodeo.

Henly has been on the College of Agriculture and Life Sciences Student Council from September 2013 to the present and has served as vice-president of programs. She is a Texas A&M College of Agriculture and Life Sciences scholarship recipient, has been on the Texas A&M Dean’s Honor Roll, has an American FFA degree, and has received the National Extension Disaster Education Network Conference Top Presentation Award.