Lifestyles
McLaren Dallas sales up 29% in 2018
By Carolyn Alvey, Aardvark Communications - photos courtesy of McLaren Automotive
Aug 24, 2019
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Dallas, Texas -- McLaren Dallas, which serves North Texas, finished 2018 with a robust sales increase of 29% over the previous year spurred by demand of new models.

We delivered our first of the new Ultimate Series cars, the McLaren Senna, in 2018,” said Heath Strayhan, general manager of Park Place Premier Collection. “Each of these vehicles contained highly bespoke McLaren Special Operations content.”

McLaren Special Operations (MSO) undertakes special vehicle commissions and customization. More customers are now choosing to add unique, personal touches to their vehicles, which has caused MSO orders to triple over the past year.

Global sales for McLaren Automotive were up 43.9 percent. McLaren has increased sales every year since its formation in 2010. North America, which represents McLaren’s largest single market and over a third of global sales, surpassed 5,000 cars sold since sales started in 2011. McLaren enjoyed another year of record growth.

The company celebrated building its 15,000th car last summer at the McLaren Production Centre (MPC) in Woking, Surrey, England, where all its cars are hand-assembled. The plant consistently built more than 20 cars per day with exports to over 30 markets.

The MPC also built its most varied mix of products yet, including examples from each of the company’s now firmly established Sports, Super and Ultimate Series lines. In addition to the McLaren Senna and 600LT, the company launched the first two of 18 new products under its Track25 business plan: the fully deposited Speedtail and the 720S Spider.

“By the fourth quarter of 2018, we began deliveries of the Longtail version of the 600LT,” explained Strayhan. “We recently delivered a McLaren 570S GT4, a high performance track car, to a McLaren Dallas client. Powered by the Sports Series’ twin-turbo V8, the GT4 features a new wide body with a high-level rear wing. New for 2019 will be the highly anticipated 720S Spider, which will begin delivery this quarter. Our clients are very excited about all the options available and the ability to customize their car to be one of one.”

In November, The Duke and Duchess of Cambridge and the Crown Prince of Bahrain opened McLaren’s second ever facility, the McLaren Composites Technology Centre in the Sheffield region. It will help the company to innovate and produce lightweight carbon fiber ‘tubs’ that will enable it to deliver the lightest in class products and win what McLaren Automotive CEO Mike Flewitt has described as the new ‘lightweight race’ versus the traditional ‘power race.’ 

“We now have greater control over our core component – the carbon fibre chassis at the heart of all our cars that gives them – and our customers - a unique performance edge,” stated Flewitt. “Our new MCTC facility ramps-up to full production later this year as we move to full hybrid for our sportscars and supercars by 2025.”

McLaren Dallas, located at 5300 Lemmon Avenue, is part of the Park Place Premier Collection, which includes Maserati Dallas, Bentley Dallas and Rolls-Royce Motor Cars Dallas.

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place employs more than 2,000 people and operates 16 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Lotus, Land Rover, Rolls-Royce, McLaren, Bentley and Maserati. For more info, visit parkplace.com