The North Texas Food Bank is proud to announce they have won Marketing Model Campaign of the Year Award from Feeding America for their Holiday Fundraising Campaign “Hungry Today.”
The award was presented to Jan Pruitt at the National Summit conference of the Feeding America network on Thursday, April 16, in Las Vegas.
Feeding America Awards the North Texas Food Bank Top Honors at National Summit
Holiday Awareness Campaign “Hungry Today” Takes Home
Marketing Model Campaign of the Year Award from Feeding America
North Texas Food Bank’s 2010 holiday awareness campaign objective was to mobilize the public: to increase brand awareness and to support an increase in donors, donations and advocates through various outdoor, radio, out of home and online media tactics combined with strong PR pushes and media buys.
Led by RSW Creative and supported by Lovell PR and Asher Media, “Hungry Today” successfully promoted hunger awareness and helped to position NTFB as a leader in the fight against hunger; but most of all, it helped to reach the largest amount donated for the holiday season in the food bank’s history, $6.3 million—noteworthy during the worst recession in decades.
“Feeding America is pleased to recognize the North Texas Food Bank’s holiday awareness campaign,” said Vicki Escarra, President and CEO of Feeding America, the nation’s largest hunger-relief organization. “We know their work will have long-lasting effects to bring more hunger-fighters to the table. We applaud their efforts.”
The North Texas Food Bank is the 8th largest in the country, serving 13 counties in North Texas and serving almost 25,000 people each day. One dollar equals three meals and 94 cents of every dollar goes directly to feeding hungry families, individuals and senior citizens.
“There was a significant investment of time and resources towards ‘Hungry Today,’ both internally and externally, but it really paid off,” said Jan Pruitt, President and CEO of the North Texas Food Bank. “Our monumental decision to move forward with such a campaign was a risk, but it has proven successful tenfold—not only by increased donor dollars, but by creating a call to action to the community: fight hunger in your backyard today.
About North Texas Food Bank
The North Texas Food Bank (NTFB) is a nonprofit hunger relief organization that distributes donated, purchased and prepared foods through a network of 1,184 feeding programs in 13 North Texas counties. The NTFB supports the nutritional needs of children, families and seniors through education, advocacy and strategic partnerships. Close the Gap is the NTFB’s 3-year initiative to unite the community to narrow the food gap by providing access to 50 million meals annually by 2011.
Founded in 1982, the NTFB is a member of Feeding America (feedingamerica.org). *Last year, the NTFB provided access to almost 45 million meals through its efforts, 7.7 million meals, or 21
percent more, than the previous year. Each month Member Agency pantries distribute food to nearly 25,000 people every day. Every dollar donated to the NTFB provides three meals for the hungry.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.