media alliance with (Texoma Region) Texas and Oklahoma radio stations
owned by NextMedia.
"This is the largest and most comprehensive media alliance in Texoma
history," says KTEN general manager Asa Jessee. "KTEN's SkyAlert10 weather
team - the most experience in the market - will provide weather for six
stations owned by NextMedia."
Texoma's most experienced and most well-educated team of meteorologists
will provide weather for three radio stations serving the greater Grayson
County area and three radio stations serving the greater Ardmore area.
The NextMedia radio stations are: 97.5 K-LAKE FM, KMAD Mad Rock 102.5, and
93.1FM KMKT Katy Country, based in Denison, Texas; and K107.1 KYNZ Texoma's Best Music, Texoma Rocks KTRX 92.7FM, and Texoma Country KKAJ 95.7FM, based in Ardmore.
"We are very excited about the opportunity to partner with KTEN-TV. The
partnership will benefit both of us. We will rely on KTEN for the most
accurate weather reporting as well as unprecedented weather coverage
during turbulent weather. The partnership will go beyond weather and
Include marketing opportunities for the advertisers within Texoma," says
NextMedia VP/General Manager David MacMullen.
"Nothing is more important to KTEN News than local weather," says KTEN
news director Steve Korioth. "KTEN already provides a free weather
hotline to Texomans. Beginning March 1, listeners will also get to hear
KTEN meteorologists on the radio."
In addition to providing weather, KTEN News will see that the NextMedia
station have the very latest in Texoma-area news, from their team of
nearly 20 journalists, working out of studios in Denison and Ardmore. KTEN
News will also provide local weather and news headlines for NextMedia's
own websites.
Additionally, NextMedia's Denison-based morning radio teams will deliver
live reports on KTEN News Texoma Today, the NBC affiliate's morning
newscast.
"Katy Country's Jason Taylor will join the KTEN morning team on a regular
basis giving all of Texoma a look at what the hot topics of the morning
are," adds MacMullen.
"The talent level in both Texoma and Ardmore is terrific, and the combined
experience and professionalism of the Air Staff is second to none in the
region. Regardless of what format appeals to a listener, we have the
format for them..Country, A/C, Hot A/C, Classic Rock, and even Sports
Talk. Add K-TEN's commitment to news and weather to each of our stations,
and we feel we will now be able to service the community even more than in
the past," said Jason Taylor, Operations Manager of the Texoma cluster.