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Visit McKinney welcomes Nolting to lead communications and media efforts
By City of McKinney
Aug 6, 2025
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McKinney, Texas -- Visit McKinney is pleased to announce the addition of Sarah Nolting as the organizations new Senior Communications & Media Specialist. Nolting brings a strong background in tourism, marketing, and municipal communications.

Nolting’s career has focused on strategic communications, branding, and public engagement within the tourism and community development space. During her time in Little Elm, she played an integral role in promoting local events, strengthening brand visibility, and fostering partnerships with the local businesses.

“Tourism has always been where my heart is,” Nolting said. “There’s something truly special and incredibly rewarding about helping people discover what makes a destination unique. I am thrilled to now do that with McKinney—a city with a rich story and vibrant history.”

Nolting holds her Bachelor’s Degree in Communications from Tarleton State University of Stephenville, Texas. In her free time, she enjoys spending time with friends and family and exploring new destinations in new cities.

Sarah Nolting

About Visit McKinney

Visit McKinney strives to bring visitors to our community to generate economic impact by promoting and developing McKinney as a destination for business and leisure travelers. The organization's goal is to help all visitors fully experience McKinney’s historic charm and friendly, vibrant atmosphere, and to enjoy themselves so much, they'll return again with their family and friends. Visit McKinney works with individuals, tour operators, brides, reunion groups, meeting and event planners, travel writers and other journalists, and our tourism partners (attractions, hotels, restaurants, and cultural venues) to help visitors enjoy their time in McKinney. Our services are all free of charge.