Presented by Tomes Auto Group, the annual festival
brings German tradition to the heart of McKinney
McKinney, Texas – McKinney Main Street is pleased to announce the return of McKinney Oktoberfest, an annual celebration of German culture, community, and tradition, taking place September 26–28, 2025, in Historic Downtown McKinney. The event is presented by Tomes Auto Group.
“We are proud to welcome residents and visitors alike to McKinney Oktoberfest, where the rich traditions of
German heritage are celebrated alongside the vibrant spirit of our local community,” said Andrew Jones,
Cultural District Director. “This year’s event offers something for everyone—from culinary delights and craft
beer to live entertainment and family programming.”
Prepare for an unforgettable weekend at this year’s McKinney Oktoberfest! The three-day celebration will
once again transform Historic Downtown into a lively showcase of German culture, complete with authentic
music, traditional costumes, folk dancing, and festive entertainment. Guests of all ages can enjoy classic
German fare, specialty drinks, and a wide variety of family-friendly activities.
WHAT: McKinney Oktoberfest
WHEN: Friday, Sept. 26, 2-11 p.m., Saturday, Sept. 27, 11 a.m. to 11 p.m., and Sunday, Sept. 28,
noon to 5 p.m.
WHERE: Historic Downtown McKinney
ADMISSION: Free
PARKING: Free parking and complimentary shuttle service available
INFO: www.mckinneyoktoberfest.com
EXCLUSIVE BLUE BOX VIP BIERGARTEN
This private VIP experience offers a special retreat from the bustle of the festival, featuring exclusive craft
beer not found anywhere else at Oktoberfest, delicious food offerings, live beer hall-style music, and VIP
exclusive restrooms. Pre-ordered VIP weekend packages include a commemorative Stein, the official
McKinney Oktoberfest pin, an exclusive VIP Oktoberfest t-shirt, a beer voucher, and one food item voucher.
Join us for an upgraded Oktoberfest adventure in the Blue Box VIP Biergarten, where great drinks, delicious
food, and a unique atmosphere come together. The VIP area is 21 and older only.
SKIP THE TICKET LINE
Oktoberfest is ticketless - save time with fewer lines! Credit cards and digital pay options are encouraged.
Purchase Oktoberfest food, beer, and activities directly from the vendors. Bring your credit/debit card, or use
your favorite mobile wallet, such as Apple Pay, Google Pay, or Samsung Pay.
OKTOBERFEST HAPPY HOUR SPECIALS
Take advantage of discounted beers from 2:00 - 4:30 p.m. on Friday, September 27, 2025.
A new feature at this year’s Oktoberfest is the MilkSpace mobile nursing station, offering a comfortable,
private, and free resource for mothers. Located in the Kroger Kinder Corner, MilkSpace provides a
welcoming space for breastfeeding and infant care throughout the festivities.
ACTIVITIES
• Authentic German Food
McKinney Oktoberfest features brats, sausages, schnitzel, strudel, funnel cakes, roasted almonds,
and more.
• Biers and Wines of Oktoberfest
Guests can enjoy authentic German flavors from Hofbrau and TUPPS Brewery. Wine from Landon
Winery and Lone Star Cellars will be available.
• Live Entertainment
Enjoy polka bands and live entertainers from three stages located throughout Downtown McKinney.
• Keg Tapping and Parade
The annual keg tapping tradition continues Friday at 6 p.m. at the Prost Stage!
• Marktplatz
Experience Bavarian craftsmanship as well as traditional wares at the Arts and Crafts Marktplatz!
• Meet the Brewmaster Sessions
Learn more about the craft beer served at McKinney Oktoberfest located at TUPPS Brewery. Must
be 21 to attend. Saturday, September 27 at 4 p.m.
CONTESTS
• Weenie Dog Races
Over 70 weenie dogs and wannabes (all other breeds) meet at McKinney Oktoberfest to see who the top dog will be.
Saturday, Sept. 27 at 11:30 a.m. (Check-in 10-11 a.m.)
12 -2 p.m. - Weenie Dog Races
2 -5 p.m. - Wannabe Dog Races
Free to register
• Beard & Mustache Competition
The 6th annual competition will crown one lucky person the official beard/stache of McKinney.
Friday, September 26 at 8 p.m. (Limited to 30 contestants).
• Hofbrau "Musskrugstemmen" Stein Holding Competition
Strength competition with participants holding a glass stein filled with beer.
Saturday, Sept. 27, from 6:30-8:30 p.m.
$30 fee to enter. Includes official Hofbrau stein and beer.
• TUPPS Brat Eating Competition
Brat eating competition to see who can eat the most brats in eight minutes. Sunday, Sept. 28, from 3-
4 p.m. (Limited to 10 contestants).
Credit Union, Hofbrau, Blue Box, Kroger, Sheraton McKinney Hotel, Tupps Brewery, Visit McKinney, LJA
Engineering, Alev Cosmetics, SafeandSecureRoof, The Learning Experience, Cricket Wireless McKinney
Community Development Corporation, and McKinney Economic Development Corporation.
