San Antonio, Texas -- JCB, one of the world’s largest independently owned manufacturers of construction equipment, today announced the launch of Be Your Own Boss (Sé Tu Propio Patrón), a program that provides Hispanic construction professionals with the tools, training, and financial resources needed to launch and grow their own construction business.

“With Be Your Own Boss, we’re not just selling equipment; we’re investing in people who are essential to the construction industry,” said Marc-André Dubois, Vice President of Marketing at JCB North America. “This program reflects our long-term commitment to helping hardworking Hispanic professionals transform their experience and determination into successful, sustainable businesses.”

Hispanics make up roughly one-third of the U.S. construction workforce, and in states like Texas, California, and Florida, they represent more than half. Despite their vital contributions to the industry, many face limited access to financing and business resources.

In fact, a report by the Congressional Hispanic Caucus Institute found that 70% of Hispanic entrepreneurs fund their ventures through personal savings, and insufficient access to such savings remains the primary obstacle to business ownership. The Hispanic Construction Council states that 90% of Hispanic construction firms lack adequate support from traditional banks in accessing bank products.

Developed in response to the significant barriers many Hispanics construction workers face when starting and elevating their entrepreneurial journey, Be Your Own Boss offers tailored solutions to help turn ambition into ownership and long-term success. The program provides bilingual resources, business coaching, initial capital, customized financing options for ITIN holders and first-time buyers, and direct connections to trusted JCB dealers nationwide.

“Hispanics have built the homes, roads, and cities of America – it’s time we also build our own legacy,” said Sergio Terreros, President of the National Hispanic Contractors Association. “Thanks to JCB for launching this visionary program that empowers our community to shift from workers to owners, from doing the job to leading the business. This is how we create opportunity, pride, and generational success.”

The launch of Be Your Own Boss coincides with JCB’s continued investment in Texas, highlighted by its new $500 million, 1-million-square-foot facility in San Antonio. This expansion underscores JCB’s long-term vision to grow its footprint in the U.S. while strengthening local economies and empowering the workforce driving the construction industry forward.

“I have firsthand experience in the opportunities JCB provides as this global company has given me the tools and resources to help launch this powerful program for my fellow Hispanics,” added Roniel Rivera-Garcia, spokesperson for JCB’s Be Your Own Boss.  “Through Be Your Own Boss, we’re proud to be a true partner in progress, breaking barriers, creating opportunities, and helping build a stronger, more inclusive future for the construction industry.”

Please visit Be Your Own Boss or Sé Tu Propio Patrón for more information.

About JCB North America 

JCB is a family company founded on October 23, 1945, and is now one of the world’s largest privately owned manufacturers of construction, agricultural and defense equipment, with 22 factories around the world. JCB North America currently employs more than 1,000 people and operates out of its headquarters in Savannah, Georgia. JCB recently began work on a new $500 million factory in San Antonio, Texas, the biggest investment in its history. JCB’s North American division also has regional offices in San Antonio, Texas; Santa Monica, California; and Miami, Florida. JCB manufactures a range of more than 300 products for customers in 150 countries. JCB products include telescopic handlers, backhoe loaders, tracked and wheeled excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, aerial work platforms, rough terrain forklifts, and Fastrac tractors. For more information, visit www.jcb.com.